We brainstormed a mission and value proposition for an early adopter audience. An early campaign rewarded us with a waitlist of over 100,000 members before we had even finished building the store. Messaging spoke to affordable luxury, finding true value in consumerism, and aspirational fashion ideals.
What started as an inside joke evolved into an augmented reality Instagram Filter that generated over 4 Million impressions in 1 week. The Instagram account received a massive surge of new followers, almost doubling within 7 days. The launch quickly found viral traction reached the stories of popular influencers and personalities.